As wildfires continue to ravage New York and neighboring states, Attorney General Letitia James is urging residents to exercise caution when donating to relief efforts. The Attorney General's Office (OAG) warns of potential sham charities exploiting the public's generosity in the wake of these natural disasters.

“As we witness the devastating impact of wildfires in New York and our neighboring states, it is inspiring to see so many New Yorkers eager to help,” said Attorney General James. She emphasized the importance of supporting verified charities and remaining vigilant against fraudulent organizations.

To avoid scams, the OAG advises New Yorkers to be wary of unsolicited emails, especially those requesting personal or financial information. Verify the legitimacy of such emails by contacting the charity directly or visiting their official website.

Before donating through social media or fundraising platforms, research the campaign organizer thoroughly. Ask similar questions you would of a traditional charity. **Research the charity yourself to confirm that the charity is aware of the campaign and has given its approved permission for the use of its name or logo.** The OAG also recommends checking the platform's policies and fees to ensure transparency.

Give only to charities you know and trust. Utilize resources like https://disasterphilanthropy.org/ to identify reputable organizations actively involved in relief efforts.

Research charities thoroughly before donating. Most charities are required to register and file financial reports with OAG's Charities Bureau if they solicit contributions from New Yorkers. Check the OAG's website for financial reports on registered charities or request these reports directly from the organizations.

Understand how your donation will be used. Ask for specifics about the charity's programs, services, and budget allocation. Be wary of organizations with high administrative costs compared to their relief spending.

Approach newly formed organizations with caution. While many are well-intentioned, some may lack the experience or infrastructure to deliver on their promises.

Confirm the legitimacy of text-to-donate campaigns by verifying with the charity's official website or contacting them directly.

Donate directly to charities through their official websites or by check made payable to the organization. Avoid giving cash or personal information over the phone, by text, or through unverified online platforms.

Report any suspected fraudulent activities to the OAG's Charities Bureau at 212-416-8401 or by filing a complaint online.