Some 306.3 million visitors explored the Empire State in 2023, a record-breaking number, according to state officials. This figure surpasses the previous high of 291.5 million visitors in 2022.

The tourism industry in New York State is being further boosted by the ongoing marketing campaign "I LOVE NY," which highlights the state's unique attractions.

"New York State is synonymous with tourism; it's part of the fabric, history and economy of our incredibly diverse state," Gov. Kathy Hochul said in a statement. "As we approach the fall foliage and travel season, we are welcoming more visitors than ever, and their presence is supporting businesses and communities in every corner of the state."

According to a new report by Tourism Economics, the total statewide economic impact of tourism in 2023 was $137 billion, which is an 11 percent increase from 2022. This includes direct visitor spending of $88 billion, which is up nearly 12 percent from a year ago.

The state's 11 vacation regions all experienced sustained growth. The Finger Lakes, Greater Niagara region, Long Island and New York City all recorded visitor spending increases of over 10 percent.

The announcement precedes the fall travel season, an exceptionally popular period for both residents and visitors to explore the state.

In addition to the record-breaking visitor numbers, New York State also saw a significant increase in tourism-related tax revenues. In 2023, state and local tax revenues generated by tourism saved the average New York State household $1,420 in taxes.